With the growing speed of globalization, more and more U.S. businesses are expanding abroad. The Chinese market presents many unprecedented opportunities. However, the potential challenges and risks of doing business in China also threaten to chase U.S. businesses away.

On our YouTube page, Steve Close, vice president and creative director for CommCreative, discusses the nuances of creating fresh, unique materials for each client.

Myles Bristowe, CMO of CommCreative, has been named one of this year’s 40 Under Forty business leaders in Central Massachusetts and MetroWest by the Worcester Business Journal. WBJ announced all of 2011’s winners in its August 29 issue. Bristowe and the 39 other members of the 40 Under Forty class of 2011 will be celebrated on September 15 at Mechanics Hall in Worcester during an awards ceremony that will begin at 5:00 p.m.

By Steve Jones-D’Agostino and Joanna Bittle

E-newsletters are one of the most effective lead-nurturing tactics because they allow you to position your company as a thought leader and stay in your prospects’ minds on a monthly or bi-monthly basis. They are also a cost-effective way to reinforce your company's positioning in the marketplace and update your staff on internal news.

I came across a disturbing blog post, encouraging us to “scratch ‘marketing’ from our social-media vocabulary.” Huh? Isn’t social media just another key tool in our Unified Marketing toolbox?