Demand marketing is “modern day storytelling”, or a program that creates demand for a product or service using a combination of marketing strategies. It is an integrated mix of both traditional and digital marketing methods including content marketing, public relations, social media and influencer relations. Using these techniques together, rather than individually, establishes a more robust marketing program that generates more demand and delivers better results.
Digital marketing continues to be a top priority for both B2B and B2C companies as we get closer to the New Year. In fact, more than 50% of companies plan on increasing their digital marketing budgets by an average of 17% for 2015, according to Gartner.
Online video is one of the most powerful marketing tools right now, and just might be the future of content marketing. Video is everywhere and is proving to be an incredibly powerful marketing tool for many companies.
Mobile marketing is one of the biggest trends that is transforming the digital marketing landscape in 2014. In fact, global mobile advertising spending will reach $18 billion in 2014, according to Gartner. Here are five of the most important mobile marketing trends that you as a marketer should be aware of and how to incorporate them into your digital marketing strategy.
As smart phones have increasingly become a part of our daily lives we are starting to see subsequent shifts in traditional industries. One of the industries that has seen the greatest change is healthcare. The healthcare industry is recognized as one of the top three fields expected to experience new mobile business model growth over the next five years, according to a recent Deloitte study.
Marketing strategies are initially developed by starting with the normal research, objectives, strategies and tactics with the sole purpose of increasing the company's revenue and profit structure.
However, marketing plans are not about companies – they're about customers and what they experience that triggers a purchase and ultimate company loyalty. Therefore, the development of marketing plans -- or even singular promotional campaigns -- should start with the end, not the beginning.
Content marketing is the key to increasing online visibility, brand awareness and lead generation. The Internet gives every business – despite size, location and geography - an equal opportunity to get as much visibility as it wants - at virtually no cost.
Digital marketing cannot be ignored, which is probably the reason why 55% of marketers increased their digital marketing budget last year. An estimated $135 billion is expected to be spent on new digital marketing collateral in 2014. Here are some of the top digital marketing trends to watch for next year and how B2B marketers can leverage these marketing strategies to boost business:
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