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Google used to avoid traditional advertising tactics and focus solely on digital. Makes sense, I mean they do hold the key to the digital marketing kingdom, right?
In fact, not that long ago, Google Chief Executive Eric Schmidt was quoted saying on many occasions that his company's “dominant market share was earned by their quality of searches, not by advertising”. But something happened to change all that. During the 2010 SuperBowl, Google showcased their new commercial “Parisian Love” – one in a series of videos (not initially meant for television) called “Search Stories”.
New Media is something our public relations team at CCA talks about every day. We’ve looked at our PR accounts and continue to research and make recommendations for how our PR clients can incorporate blogs and other social media into their public relations, media relations, and SEO programs. They are a great way to engage in discussions with potential customers and other partners who have an interest in a particular company, and provide quality information without the “sell sell sell” mantra of other marketing vehicles.