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For those who are unsure about whether to invest in either PR or advertising, the answer isn't one or the other. It’s both. PR works best in unison with other marketing strategies, strengthening credibility and branding and serving as the gatekeeper for reputation. The process is easily integrated since PR outreach has evolved to include digital communications along with media relations.
New Media is something our public relations team at CCA talks about every day. We’ve looked at our PR accounts and continue to research and make recommendations for how our PR clients can incorporate blogs and other social media into their public relations, media relations, and SEO programs. They are a great way to engage in discussions with potential customers and other partners who have an interest in a particular company, and provide quality information without the “sell sell sell” mantra of other marketing vehicles.