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Photography is one of the keys to really great graphic design and makes for truly effective advertising. Typography, color and graphics are the front line in a designer’s arsenal, but a powerful image can also be essential in creating a memorable impact. In this era of online stock photography such as istock and Getty Images, today’s designer has access to this imagery right at his/her fingertips. However, if a designer has access to truly powerful images from a talented photographer, it’s like a dream come true.
CommCreative takes issue with AdAge article - Study Finds Marketers Don't Practice ROI They Preach.
A recently published survey in AdvertisingAge (AdAge), one of the industry’s leading trade publications, declared that “more than half of all marketers do not practice the ROI they preach.” Is this true of your organization?