Social media is an essential part of a successful digital marketing strategy. Salesforce came up with a helpful infographic with tips to take your company’s Twitter presence to the next level. This infographic shows you best practices for tweeting, how to optimize your Twitter profile (personal or business) and how to boost engagement among your followers.
Here are some of the tips mentioned in the infographic:
Earlier this week, Facebook introduced its new social media advertising objective: Local Awareness ads. This new feature makes advertising for local businesses easier and more effective, allowing them to find new customers by showing ads to groups of people who are around their neighborhood.
It seems like just yesterday I was compiling a list of the top social media marketing trends for 2014. Now that we’re more than halfway through the year, I thought it would be interesting to reflect on the predictions I made and see if any social media marketing trends have shifted.
The following are three social media trends I predicted would be popular in 2014. Let’s take a look and see which ones are still relevant and how companies can optimize them for success:
Recently Google announced the resignation of Vic Gundotra a chief executive and visionary of the Google+ platform. Publications like Techcrunch already have detailed what this could mean for the future plans for the entire platform. At the very best Google+ is destined as a stand-alone platform.
Social media is an effective B2B marketing strategy that can be used to raise brand awareness, generate leads and conversions, build relationships with customers and prospects, distribute content, drive traffic to website and engage with key influencers.
Social media is also an important factor for SEO, so being active on social networks can improve search rankings. Combined with other SEO efforts, a social media strategy can increase your online visibility and help your company’s website get to the top of Google’s search results page.
Social media marketing was huge in 2013 and is not going away any time soon. eMarketer predicts that nine in 10 marketers will use social media in their marketing strategies next year to build brand awareness, engage with consumers, drive traffic and generate leads.
Here are some social media marketing trends to look out for in 2014:
Social media marketing strategies need to adjust to the constant changes in the social media landscape. Earlier this week, Facebook announced their redesigned News Feed. The new algorithm will prioritize stories that are relevant to the user, much like a personalized newspaper. This is an exciting feature for individual users, but might be troublesome for brand pages and advertisers.
Reporting and tracking ROI for social media strategy can be challenging and elusive. But ROI measurements are vital barometers for promotional and marketing initiatives to determine whether efforts are successful and how to move forward.
We can and do measure social engagement such as likes, comments and shares. Our knowledge and constant monitoring of your industry allows us to offer insights as to what’s working and what’s not and develop strategies for staying the course or making a strategic change.
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