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Social Media
Using Twitter to your company’s benefit
As a social media specialist, you’d maybe think I’d feel obligated not to play favorites when it comes to the social media channels I love and use, both for myself and my clients. And that’s partly true. It’s my job to stay on top of the latest channels. If a client asks me about Snapchat and I don’t have the slightest clue what Snapchat is, that’s egg not only on my face, but the agency’s face, too.
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Organic vs. Paid Search Traffic: Which is Better?
You’ve spent major dollars and hours to get your new website running, what do you want next? Traffic!
As a savvy marketer, you know that the three most important traffic sources are: search engine, direct, and referral traffic. To obtain more search engine traffic, you can employ Search Engine Optimization (SEO) campaigns to generate organic traffic, and Pay-Per-Click (PPC) campaigns for paid traffic.
The question is: which is better?
Where does PR fit in marketing strategies?
For those who are unsure about whether to invest in either PR or advertising, the answer isn't one or the other. It’s both. PR works best in unison with other marketing strategies, strengthening credibility and branding and serving as the gatekeeper for reputation. The process is easily integrated since PR outreach has evolved to include digital communications along with media relations.
Social Media BANDwagon
Who doesn’t have an inner rock-star? The music business has adapted quickly from just pumping out records and hoping for a hit, to engaging with their target demographic and allowing artists to play a more active role to get their music into the hands of the people (YouTube, anyone?)
Marketers – do you use ROI metrics to set new budgets? Doesn’t sound like it.
CommCreative takes issue with AdAge article - Study Finds Marketers Don't Practice ROI They Preach.
A recently published survey in AdvertisingAge (AdAge), one of the industry’s leading trade publications, declared that “more than half of all marketers do not practice the ROI they preach.” Is this true of your organization?
Pining for Pinterest? Use it for Lead Generation and Get Your ROI
Every marketer is currently brainstorming strategies for Pinterest that will yield ROI. Unlike other channels of social media, Pinterest has a policy against self-promotion, which can make it difficult to tout the wonders of your business or product.
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CommCreative CMO Myles Bristowe’s SMSS Speech Generates Kudos, Conversation
Yesterday’s presentation by Myles Bristowe, CMO of CommCreative, at GSMI’s 2012 Social Media Strategies Summit in Las Vegas is already generating kudos and conversations online.
CommCreative CMO Myles Bristowe to Speak at GSMI Social Media Strategies Summit in Las Vegas
Myles Bristowe, CMO of CommCreative, is one of the featured speakers at GSMI’s 2012 Social Media Strategies Summit, to be held from February 7 through 9 in Las Vegas. He will address “How to Leverage Content Marketing to Generate Demand and Leads,” in a presentation targeted to mid-to-upper-level marketing management.
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CommCreative Produces Appetizing Video for Pepper’s Fine Catering
CommCreative has produced an appetizing video for Pepper’s Fine Catering, starring Susan Lawrence, who co-owns Pepper’s with her husband, John Lawrence. In the 85-second spot, she talks about how Pepper’s makes your event exceptional.
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Blogs That Keep Clients – and Their Communities – Coming Back for More
The topics of blog articles that we write for our clients are often chosen weeks or months in advance any postings. Yet each topic must remain timely and relevant once each entry is finally posted. Coming up with such topics on a regular, consistent basis and writing them in an interesting, informative way is both challenging and rewarding.
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