Call Us: 877.620.6664 | Contact Us
Why It’s Important to be Liked (on Social Media)
Social media has become one of those check-marked items companies know they need to have, but few understand why. For some, the battle for likes and followers has amounted to trying to best your competitors’ numbers, which really misses the point. Social media is about your connection with your followers—not your competitors’ connection with their followers.
When it comes to social media, where do so many unrealistic expectations come from? Agency folks and smart marketers all across the world share humorous and horror stories about the issue every day. Love when you put on your truth hat but…
I don’t know very much about the book, Men are from Mars, Women are from Venus. I was five when it was published. However, even my five-year-old self didn't need a book like that to point out some very noticeable differences between the behaviors of males and those of females. Today, I spend a good deal of my time managing social media campaigns for a range of clients. One thing that is very interesting to me as a social media marketer, and a challenge for our agency as a whole, is how to best speak to the varying preferences that exist among these unique genders. Perhaps I could go back to the book but I'm not sure the ROI is great there.
Do Facebook ads really yield a return on investment? Opinions are mixed, and the confusion is reflected in General Motors’ recent activity. After heavily investing in ads on Facebook, GM felt the ROI wasn’t worth it and pulled the ads from its marketing budget. Yet late-breaking news in Businessweek indicates GM has begun talks with Facebook about reconsidering Facebook if the return can justify the spend.
Social media has proven successful in helping some marketers earn new and often better ways to build and network with a targeted community. It isn’t surprising then to see that we now have an enormous number of different social media platforms at our fingertips, each created for every type of audience, community and interaction - and all under the watchful eye of friends, fans and followers.
Social media juggernaut, Facebook, recently announced a change to the game of company advertisements on their site. The game changer…a little something called Sponsored Stories. These “stories” are unique offerings to companies in that they do not appear along with the usual text banner ads. Instead, these “Adverstories” appear just above the usual suspect text banner ads—in their own designated section labeled “Sponsored”. In addition to the sponsored story-ad, Facebook members will also be shown a list of any Friends they have who already “Like” the sponsored company or page. This is great for advertisers because it now allows a company to feature their page and show audiences friends who back up their brands with trustful “Likes”.
One of the biggest challenges that companies face when tackling a new social media marketing initiative is trying to figure out how to measure it. What metrics define success? Sure, your boss asked you to get more followers on your Twitter account, but what did he really mean? More referring website traffic? Higher brand recognition?
I recently had the pleasure of speaking about my experience working as a digital media strategist to a class full of college students studying social media. After wracking my brain for a few days before my presentation, trying to decide how exactly I should mold these young minds, I settled on one theme:
Many marketers are asking how they might use Twitter for their business. By now, you have probably seen numerous case studies of companies using Twitter to assist with customer service, or for contests that increase their followers and generate sales. Here are some different applications for Twitter that you may not have considered.