Anyone that knows me knows that there are two main buckets that I focus my time every day.

1. Social Media: I'm a geek at heart and am obsessed with understanding the latest web tools that are influencing how people communicate, build and manage relationships online.
2. Triathlon: It isn't uncommon for me to spend 15-20 hours per week of my free time training for endurance sports events. It is my biggest passion outside of work and keeps my mind fresh. Most notably, I'm currently training for my first iron distance triathlon next week. (2.4 mile swim, 112 mile bike and a 26.2 mile run)

The old adage of “teach a man to fish and you’ll feed him for a lifetime” is one of my favorite analogies, especially when applied to marketing. I love teaching clients how to better understand not only their audiences, but the channels that are available to reach them. This allows us to bring the discussion beyond driving simple sales volume, to optimizing higher level metrics like sales lead quality and time to conversion. That is after all where this agency’s sweet spot truly lies. Our clients, working by themselves, tend to be pretty smart marketers and know how to “fish.” We just help them to exchange their home-cooked filet for an entrée worthy of a five-star restaurant.

Although the thousands of articles about social media often overshadow it, e-mail remains highly effective as a results-oriented platform that can increase sales and drive traffic to your Web site or Facebook page.