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The 2nd Annual Content Marketing Summit will be held on Wednesday, April 6 from 8 a.m. to 1 p.m. at the Newton Marriott. As part of his involvement in the event, our CMO, Myles Bristowe, who is also immediate past president of the American Marketing Association's Boston chapter, has negotiated a special rate for friends of the AMA!
While the latest social media obsession changes from week to week, the simple truth is that a well run blog should be at the foundation of most well-rounded social media strategies. Blogs don't get too much attention from the buzz-crazed social media industry anymore, but there is still tons of value in digital marketing through blogs, especially in B2B. Search engines love them, they are a great crisis-communications management tool, they can be great at aggregating your various social media activities across Facebook, YouTube and Twitter and are a simple way to build visitor engagement into your website.
Building and executing digital media strategies for highly regulated financial and healthcare companies inherently creates two competing forces. As general “social media consultants” we must be constantly aware of the latest Web 2.0 tools, Facebook advertising targeting features, trending Twitter topics and Wordpress plug-ins. The list is endless. Battling against that requirement are the extremely rigid restrictions that the healthcare and financial industries place on our clients, but also the internal barriers that our clients create for themselves. As a marketing agency, we are constantly faced with new limitations on what new marketing tactics can actually be executed on our client’s behalf.
Twenty-five percent of all page views that happen on the Web, take place on Facebook. Just for the sake of comparison, Google is getting only eight percent of all the Web's page views. With 600 million users already on Facebook, retailers like 1-800-Flowers, Brooks Brothers and Avon are setting up "shop tabs" in their Facebook Fan pages. It makes perfect sense that if you can become a Fan of your favorite brands on Facebook, you ought to be able to shop there too. Only this form of buying flowers or a nice pair of pants can come with a social twist, unlike any other.
According to a new eMarketer report released yesterday, advertising revenue on social networking sites are up 31% over last year to $3.1 billion. Facebook, the world's largest social nework with more than 600 million members, scooped $1.3 billion, or 39% of the total advertising revenue from social networks.