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It is very good indeed for one to make a profit from a job well done, but it doesn't compare to the profits received from the good deeds one does. Above all else, doing good for others is life's most glorious task. Doing good unseen is life's finest pleasure. The richest payment one can receive is the satisfaction of having done something good for another person who will never know its origin.
While today's fortune is ill advised for marketers who must reliably ring the revenue bell for their sales team, it does not discount the powerful message available to every individual player who aspires for greatness. I've found that the most admired aspects of one's character have usually been formed from great hardship. The strengths we adore in our best leaders have at length been established with difficulty.
When it rains it pours and when it doesn't, it won't. There is a fickle phenomenon in business, which I've encountered many times during my career and I find it quite difficult to explain. For some reason, when your company really needs sales the most, there isn't be very much to find. Then, at a time when you have more business than you can handle, new customers will come to you in droves.
Most people are idealistic creatures. We hold an utopian image of what should or shouldn't be for our world, our family, our friends, our possessions and ourselves. Anything short of that image, is imperfect and unacceptable.
Yesterday, I was invited to attend an open house at HubSpot, to see first hand, their newest innovation called, "Social Inbox". This new application promises to tightly integrate social media monitoring and publishing with HubSpot’s contact database, enabling marketers to make the most of highly segmented views of the social activity of their leads, customers, and biggest evangelists.
Now more than ever, the world is actively enhancing what was, and rapidly advancing what will be. Purely through my own observation, I find it personally interesting to think and ponder about the emergence, adoption and maturity of innovation.
The faster we grow, the more we seem to attract larger clients, with much larger marketing budgets. With the added responsibilities, come greater expectations. Now, like never before, we must prepare for our expansion with reliable resources and scalable processes. I'm not sure if I'll enjoy a rigid environment if that's where we end up, but working together as we have been to get there, has brought us together as a family, and it is really a lot of fun!
It was dark in the restaurant, so I lifted the slip of paper into better light. Upon reading it's words, I suddenly realized I had just broken a capital crowd sourcing rule. If I am to truly give my project to the world, as I have done for over a year, who am I to interject my own influence?
Whether you are well-known by your community, or you are the "new kid on the block", you still cast a shadow when the light shines on you. What others see in the wake of your daily interactions, is a direct reflection of your character.
The good news is, the client was thrilled with how quickly we exceeded their arbitrary traffic goals. The great news is, the sales team was also pleased with the quality (and volume) of the new business leads. While we were all still celebrating in the agency about how well we exceeded our goals, the client called and gave us a new goal.