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In marketing, many companies make incredible claims and offers in order to attract and convince customers. Yet so many companies, in every industry and sector, repeatedly and continuously break their promises. As a result, consumers struggle to trust any of them. I suppose you could say that their claims really were incredible.
The truth is, you may never know or fully understand who's life you have impacted. Your words, whether spoken or written, your attitude, your jokes, your bio, your work, are all part of how you might move, touch and inspire others. The biggest impact your personal brand may have on others, is not so much as to how they will perceive you, but how they may choose to reinvent themselves.
I like humble winners, and humble underdogs. I will stay loyal to a humble winner as long as they don't make me feel icky. If you give me an inspiring reason to switch, I will also select a humble underdog. If however, either of them becomes arrogant, dark, greedy or slanderous, I will repel away from their negativity in a quick hurry.
When I first came to summit, waaay back in the "old days" before the invention of Twitter, I was given a copy of the first edition of the "Board in a Box". It was a cool little guidebook, full of truths that every chapter leader should know. I was new to the AMA and didn't quite know what to expect at Leadership Summit.
Even though they say, "there's no crying at Summit", I became so inspired one year, that I cried on stage in front of everyone. Yep, and that's okay. You see, no one warned me about how full my brain would get, how much smiling I would do, and how inspired I would be. Such is the custom at Leadership Summit.
I encourage you to observe yourself. Take a look. Are you being Dr. Jekyll or Mr. Hyde? Are you a barrel of laughs, or a barrel of monkeys? Take notice of how happy people are when you enter the room, and gauge the longevity of their smiles when leaving. If you find that you're being a little grouchy like I was, find a way to smile.
Good marketers can spot an opportunity. Great marketers create an opportunity on the spot. It's true. There's always a better way to gain attention, build awareness and generate leads. You simply have to look where no one else had enough vision to look, and think what no one else has thought to think.
Sometimes I receive a fortune like today's and I struggle to accept what it says at face value. It says, "Nothing in the world is difficult if one sets his mind to it." Do you believe it to be true? I can tell you with absolute certainty that I've set my mind to many things in my life that were quite difficult. How about you?
I was moved, touched and inspired by what Stephanie has started, and I believe Boston area companies can participate too. Acts of kindness truly make a positive impact on our community, and may be just what our city needs today.
In most cases, brands do an excellent job of sending a heartfelt message to the victims, and they are welcomed and well received. Sometimes however, a brand will mistake their best opportunity for sending a brief message of condolences, and instead, send what is perceived as an ill conceived, poorly timed advertisement, that attempts to do little more than capitalize on the tragedy of others.