As a social media specialist, you’d maybe think I’d feel obligated not to play favorites when it comes to the social media channels I love and use, both for myself and my clients. And that’s partly true. It’s my job to stay on top of the latest channels. If a client asks me about Snapchat and I don’t have the slightest clue what Snapchat is, that’s egg not only on my face, but the agency’s face, too.