Bob has a distinguished 30-year career that includes business-to-business, technology and consumer products advertising as well as retail, publishing and marketing. He has served as VP of Marketing at Computer Publishing Services, Director of Advertising and Sales Promotion at Foster Grant and Director of Sales Promotion for Gillette and Braun North America.
About CommCreative
Commonwealth Creative Associates was founded in 1990 with a focus on meeting our clients’ marketing goals through smart strategies, quality creative, results-oriented lead generation and the utilization of the latest technologies and emerging media. Our core team has exceptional brand, agency, and real-world experience—having worked in large corporations, small businesses and everywhere in between. We pride ourselves on our commitment to truly understanding our clients’ businesses and providing real-world solutions to their marketing needs. The agency is led by Bob Fields and Lisa McCarthy and has been named by Inc. Magazine as one of the fastest growing privately held companies in 2009.
Bob Fields, President
Lisa McCarthy, Agency Partner
Understanding and executing the objective and achieving clients' goals have earned Lisa a respected reputation in the financial services, biomedical and health care markets. Campaigns developed with her guidance have won numerous awards across several industry categories. Her knowledge of direct mail, e-marketing and tactical planning have delivered results beyond clients' expectations time after time.
Steve Close, Vice President, Creative Director
Steve offers significant creative depth, expertise and strategic thinking to CCA's clients. He started his career in New York City at William Esty and later worked at McCann-Erickson. Before joining CCA, he was Associate Creative Director at one of the Saatchi and Saatchi agencies—NCI Advertising. He has worked on accounts such as AT&T, General Motors, Tylenol, New York State Tourism, Coca-Cola, Aetna and Nintendo.
Myles Bristowe, Chief Marketing Officer
Myles brings more than 14 years of interactive agency experience where he has served hundreds of clients in various executive leadership and principle positions. Myles draws from his specialized corporate Website design, search engine marketing and social media experience, to create fully integrated marketing campaigns for our clients. Myles is the Chairman of the Executive Committee and President for the Boston Chapter of the American Marketing Association.
Alex Nosevich, Creative Director
Since graduating from the Maryland Institute, College of Art, Alex Nosevich has worked as Art Director for a global direct mail and publishing company and as Creative Director at MMA, a Baltimore based ad agency. At CCA, he has been responsible for numerous successful advertising, collateral, and electronic media promotions for clients in the banking, finance, health care, manufacturing and high tech sectors.
Donna Phelps, Senior Account Executive
Donna is a proven professional with 20 years of corporate and agency experience in marketing communications and public relations. She is known for her ability to develop strong media relations and effective press materials that achieve quantifiable results for clients. As a top-notch writer with an honors degree in journalism, Donna has written by-lined articles for national publications, marketing collateral, newsletters, and award-winning annual reports. Her experience includes managing special events, trade shows, and crisis communications. She has represented clients in the energy, health care, non-profit, human service, technology, real estate and food service sectors.
Eric Wanta, Senior Brand Strategist
Eric Wanta is a senior marketing executive with a unique combination of brand strategy, advertising, digital marketing and communications program implementation experience. During the first part of his career, Eric spent more than a decade in a variety of roles at leading agencies/consultancies including Mercer Management Consulting and Lippincott & Margulies, a New York based pioneer in the field of corporate image and brand identity. Mr. Wanta has been highly involved in digital and social media throughout his career and is an expert at leveraging viral marketing. He led the marketing function at Lycos, Inc., a leading internet company, whose portfolio of well-known brands generate more than 25 million unique visitors each month. Eric has also served as the Global VP of Marketing for Aquent and CMO for a social media start-up named Povo.com. Eric has a BA from Harvard College and a MBA from Yale University.
Joanna Bittle, Director of Interactive Services
Joanna manages the development of interactive projects in conjunction with the deployment of online advertising and marketing efforts. Her online strategies for business development include integration of content management systems, search engine optimization, lead generation, display and search advertising and more. With a focus on ROI and trackable results, Joanna’s depth of expertise spans the industries of high tech, biotechnology, healthcare, information technology, financial services and more. At CommCreative, Joanna has worked on web strategies and online media plans for various clients including NitroSecurity, emergn, Gomez, GE Healthcare and Verisk Health.
Chad Smith, Senior Account Executive
Before making his home at CCA, Chad worked first at a downtown Boston marketing research and focus group facility. While in this role, Chad assisted numerous beverage, electronics and other consumer goods companies with everything from taste tests, to new product launches, to national brand launch campaigns. Since then, Chad next served as new business leader and account executive at a high-tech, interactive marketing and Website development firm. During his career, Chad has assisted or managed a comprehensive list of marketing and branding projects for a plethora of clients, including: Massachusetts Financial Services, LG, Turkey Hills Ice Cream, Dos Equis Beer, Budweiser, Starbucks, McLean Hospital, Abiomed and Beth Israel Deaconess Medical Center. As an Account Executive at CCA, Chad provides an extensive range of marketing knowledge and an ability to draw out highly creative ideas from the team’s he works with - he also brings a passion for exceeding client expectations and gaining mindshare with target audiences.
