What We Do

With over a decade of experience behind it, the VividContext approach is the next level of interactive marketing. Using proprietary strategy and tactics, CCA Interactive will improve your Website's overall performance and deliver results you need to stay ahead of the competition.

The solutions we offer:

Internet Strategy

Strategy begins with a vision. Your vision provides clarity, inspiration, and direction, so that we can identify the challenges, discover the opportunities and set priorities. The Internet strategy we create together will align all of our efforts with the business goals and objectives.

Setting Business Objectives
Website Performance Audit
Brand Identity and Brand Asset Review
Market Landscape Review
Competitive Analysis
Search Engine Ranking Analysis

Information Architecture

Information Architecture is the structural design of information environments and the organization and labeling your web site, intranet, or online community to support usability and findability. It ensures that the user can find what they are looking for, knows where they are and can easily find their way back. A highly functional site means that we have successfully designed for the user's needs, goals and expectations and not just created a mirror of your internal structure, assumptions, or preferences for how users should behave.

Content Inventory Evaluation
Target Audience Profiling
Navigation and Sitemap Prioritization
Content Structure & Hierarchy Organization
User Goals and Behavior Identification
Usability Wire Frames Development
Functionality & Workflow Design

User Experience Design

User experience design draws inspiration from your vision, purpose from your strategy and direction from your information architecture to create a rich user experience. Whether a new site or a redesign, a memorable and imaginative user experience delivers intuitive navigational pathways to results. The benefits of great user-experience design increase customer acquisition, retention and satisfaction; improve brand perception, and improved overall business metrics.

Feature Optimization
Creative Brief & Storyboards
Call-To-Action Development
Frequent User-Path Analysis
Website Interface Design

Social Media

Let's create more than just a corporate Website... let's build a community. Our Internet strategy will address the possibility of utilizing Web 2.0 enabled technology to build an online community around your brand. With social media, we will generate two-way conversations between you and your prospects as well as facilitating peer-to-peer discussions between your users. "Transactions" within social media initiatives are not measured by numbers of purchases or leads. Instead, we will be nurturing an increase in user contributions, collaboration and conversation.

Internet Marketing

Successful Internet marketing is an integrated program that creates multiple consistent customer touchpoints. We will identify opportunities to effectively use the unique capabilities of the Internet to reach your target audience, maximize ROI and support your Internet strategy.

Website Performance Tracking
Email Marketing
Lead Generation Programs
Conversion Tracking
Viral Marketing Campaigns
Post-click Marketing
Landing Page Development
Link Exchange/Referral Management
Search Engine Optimization
Pay-Per-Action
Pay-Per-Click

Knowing when how and where to reach your target markets...