Lead Generation

In today’s competitive marketplace, there is incredible focus on top-line growth. In most companies, efficiencies have been maximized so the best place, and often the only place left to boost profits is in the market itself - among those untapped consumers, clients and brand advocates.

If you can positively motivate these untapped consumers, clients and brand advocates, resulting in greater demand for your product or service, and more and better sales leads, then you’ve found the marketing Holy Grail - a successful and profitable combination of Demand Generation and Lead Generation.

Sounds easy enough right? In truth though, finding and creating the perfect mix of Demand Generation, or Attraction and Lead Generation, or Promotion that continually motivates your audiences to spend their money with you, and continually earns you top mindshare in the marketplace isn’t easy at all. To gain exceptional results, requires an artful balance of creative work, careful planning, research, and continuous measurement of a unified marketing initiative. And since everything relies on sales, this is especially true for how we approach Lead Generation.

CommCreative has proven that marketing campaigns are most effective when each communication channel is unified in support of one another. The engagement platform leads the prospect from each channel into a contextually relevant conversion path that speaks directly to their specific interest. The syndication of content through social networks further extends the digital footprint of the company and delivers key marketing messages to the target audience in the communities and networks where they already participate. Delivering results is made possible by being the best at measuring. CommCreative tracks the monetization of each channel, measures the correlation between channels and analyzes the data in our proprietary marketing dashboard to optimize performance.

Here are the components of a typical unified Lead Generation and Demand Generation program:

Google Pay Per Click

It takes intelligence, experience and creativity to craft a campaign that brings in leads without taxing your budget. Through a combination of smart ad copy and targeted landing pages, CCA helps clients capture higher quality leads and realize measurable results.

Direct mail/email campaigns

Believe it or not, direct mail still works; and works well. By delivering creative messages and offers that resonate with the audience, and repeating those messages multiple times, CCA delivers leads. Ongoing email communication to the current client database helps reinforce client loyalty and opens up additional revenue streams.

Social Media

So you think that social media is still a “soft” marketing function without the ability to generate real leads? CommCreative specializes in social media monitoring and engagement programs that drive conversation volume and impact your brand’s digital share of voice while impacting the bottom line in a measurable way. The age of blindly publishing content through social channels is over. We have embraced optimized social media programs as a method of not only supporting parallel lead generation channels but also driving leads on-par with traditional marketing.

Tradeshow

Tradeshows are a unique opportunity to meet or communicate with your most qualified and motivated leads. However, commit to one without clear goals or a good strategy, and you could be committing to a frustrating waste of time and resources. CommCreative has proven experience maximizing our clients’ success at tradeshows through a unified marketing approach consisting of pre and post-show direct mail and E-mail efforts, innovative 3-D mailers and promotional materials, sponsored training/sales webinars, online advertising and social media engagement – all resulting in greater numbers of registrants to a show, visitors to a booth and sales leads after an event.

Advertising

Print ads in trade or consumer publications, combined with banner ads on targeted websites, are designed to raise brand profile while developing leads. Also, linking microsites, registration forms and targeted phone numbers to your advertisements are great ways to boost leads while providing you with campaign tracking and ROI measurements.

Click here to see our portfolio of successful lead generating campaigns.