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GE Healthcare ReadyKart Video
The ReadyKart from GE Healthcare Life Sciences is a highly flexible mobile processing system that helps scientists set up experiments in a nearly endless variety of ways.
Unfortunately, the GE team found that when they used their regular set of printed sales materials to promote the ReadyKart, many customers had a hard time grasping just how versatile the Kart really was. That’s when CommCreative stepped in to conceive and produce a short video bringing the ReadyKart story to life. The film, titled Infinite Possibilities, has been used in everything from sales presentations to tradeshows and perfectly complemented the printed material.
Because of this fun, upbeat and highly informative film, the ReadyKart’s identity crisis is finally over.