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Hebrew SeniorLife ReAge Campaign
Hebrew SeniorLife was known simply as a 108-year old organization that provided rehabilitation and long-term care for seniors. In reality, however, they offered much more: top quality health care, groundbreaking research and innovative housing just to name a few. What they were doing to transform the aging experience in America was so unique that CommCreative invented a new word to describe it: ReAge.
ReAge is a combination of “redefining” and “aging” and demonstrates Hebrew SeniorLife’s commitment to question everything about the aging process. CommCreative got the word out through a Boston Globe insert, direct mail, remarketing banner ads, transit posters and a microsite featuring videos from HSL leaders.
The result? The campaign changed the perception of Hebrew SeniorLife from a local provider into a nationally recognized organization that is setting the standard for senior care.