L.E.K. "The Advisor" Blog

Working with L.E.K. Consulting to develop a social media campaign to increase the company’s on-campus recruitment efforts, CommCreative developed a persona named “the Advisor” and created a blog for him to communicate about career opportunities in management consulting. In addition to informative posts and videos, the blog included an “Ask the Advisor” form where visitors could ask questions or solicit advice. The Advisor’s blog presence was also supported by his LinkedIn, Facebook and Twitter accounts.