SimplexGrinnell 4100ES Microsite

SimplexGrinnell, a leading provider of fire and life safety products, turned to CommCreative to get the word out about their latest groundbreaking control system, the Simplex 4100ES.

Though it's called a microsite, we packed a lot of pertinent information about the Simplex 4100ES into it. Because the system offers different benefits to multiple target audiences, we divided content into five easy-to-understand areas.

These different audiences (engineers, facility managers, safety officials and building owners) were able to glean even more information about the 4100ES in an oversized brochure we created. For maximum impact, the piece unfolded to 30" wide and each panel paired a product benefit with a particular target. Finally, the initiative was capped off by a print campaign that reinforced the messaging.

Even though the 4100ES is one of the most advanced (some would say complicated) fire and life safety platforms out there, we worked hard to simplify the message for each target so they could understand the benefits quickly—and continue saving lives.