Yue Niu, Search Marketing Strategist

As CommCreative’s Search Marketing Strategist and an AdWords Certified Professional, Yue is key in the successful management of numerous Google Adwords accounts for a wide range of clients and industries. This includes maintaining direct contact with Google advertising representatives, keeping her finger on the pulse of what’s new in the field of online advertising, pay-per-click advertising, SEO and Web analytics; as well as educating our staff and our clients about these opportunities. Equally important, Yue provides the majority of the in-depth analytics and ROI reporting that leads our ongoing optimization efforts surrounding these accounts. Yue’s passion for all things interactive fuels her eagerness to assist the agency on a host of social media, SEO and Web development projects. Her international background also provides the agency with a unique ability to serve clients seeking to operate or grown in emerging global markets. Yue holds a Master of Arts Degree in Global Marketing Communications & Advertising (GMCA) from Emerson College in Boston, MA.