Eric Wanta, Senior Brand Strategist

Eric Wanta is a senior marketing executive with a unique combination of brand strategy, advertising, digital marketing and communications program implementation experience. During the first part of his career, Eric spent more than a decade in a variety of roles at leading agencies/consultancies including Mercer Management Consulting and Lippincott & Margulies, a New York based pioneer in the field of corporate image and brand identity. Eric has been highly involved in digital and social media throughout his career and is an expert at leveraging viral marketing. He led the marketing function at Lycos, Inc., a leading internet company, whose portfolio of well-known brands generate more than 25 million unique visitors each month. Eric has also served as the Global VP of Marketing for Aquent and CMO for a social media start-up named Povo.com. Eric has a BA from Harvard College and a MBA from Yale University.