The challenge in designing the Bose Automotive homepage was to give it a distinct visual style while still feeling like part of the overall Bose brand. A dark, restrained palette gives the brand a sophisticated feel. However, the friendly, intriguing imagery and video invites the audience to explore more. The hub includes an interactive tool to help users find automobiles that feature Bose audio and provides links to microsites that focus on three other Bose Automotive lines.
Microsites for the Performance Series (above) and the Advanced Technology Series (below) use full screen video to pull the viewer in. While the Advanced Technology microsite includes a lot of highly technical details, the information is written and designed to be easily understood by a non-technical audience.