Work: Tyco SimplexGrinnell
DIRECT MARKETING  |  COLLATERAL  |  PRINT  |  DIGITAL  |  WEBSITE  |  SALES SUPPORT
Tyco SimplexGrinnell is the world’s leading provider of fire and life safety solutions. One of the keys to success for some of their recent digital and media campaigns has been the development of a creative, strategic approach to their external audience combined with a highly active engagement of their internal audience.

A NEW WEBSITE

CommCreative worked closely with Tyco SimplexGrinnell to completely overhaul and modernize its website. We developed the navigation and design so the site would be more user-friendly and solutions-focused. The content was written (and optimized for search engines) to appeal to a wide range of verticals and job functions.

To excite the internal audience, we prepared teaser emails that built anticipation leading up to launch. Post launch, we created a series of emails to Tyco SimplexGrinnell’s sales teams, alerting them to new lead gen campaigns. The emails also encourage them to follow up on those leads through their CRM system, which is now more closely tied to the website.

NEW PRODUCT, FRESH APPROACH

When Tyco SimplexGrinnell developed the 4007ES, a new fire panel for smaller buildings, they needed a promotional campaign that informed prospects and educated their sales teams.

We created a campaign that expanded Tyco’s visual language by commissioning a paper artist to build custom sculptures. The campaign included print ads, emails, collateral and more. For the internal campaign, we created a series of emails that told the 4007ES story and offered tips on how to sell it to an audience that was unfamiliar to many on the sales team.

E-MARKETING FOR ESERVICES

While eServices had been around for a while, the definition of what it was and how to talk about it had never been codified. So CommCreative held a product branding session with key stakeholders. The resulting branding document served as the foundation for anyone creating external eServices communications.

Based on the branding, we created a multi-channel campaign that combined print and digital (for prospects) with internal emails to give sales the tools they needed to sell eServices.

ONE CALL, MANY CHANNELS

The merger of SimplexGrinnell and Tyco Integrated Security in Canada was big news. News that needed to be heard by customers and prospects, along with employees of both companies. We created a theme, titled “One call protects it all,” that highlighted the benefits of the new company. The theme was then rolled out across Canada in the form of print and digital ads, emails and collateral, all of which had to be translated into French Canadian. Employees received posters and other materials touting the new company.