about us

We work at the convergence of science and emotion.

Strategy can’t stand alone. Creative needs a companion. That’s why, at CommCreative, we bring them together. Strategy and creative. Science and emotion. One and the same. This convergence works to stir emotion and inspire action for brands across all industries. Among all audiences. Driving sales and netting revenue. At CommCreative, we speak to the heart, and the mind follows.

Enthusiastic leaders behind extraordinary brands.

Ashley DePaolo

Agency Partner/President

Ashley has more than 15 years of B2B and B2C marketing experience. As President of CommCreative, Ashley is responsible for setting the strategic direction of the agency as well as spearheading growth initiatives. She takes pride in the agency’s track record of enduring client relationships, particularly in today’s world of often transactional client projects. Ashley describes herself as “culture obsessed,” always looking for new ways to make the workplace a great place. She believes a happy team is directly correlated to happy clients. She is passionate about serving the community, and is on the board of the Jewish Family Service of Metrowest. In her personal time, she’s often traveling from field to field to watch her two sons play the sports they love.

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Joanna Bittle

Agency Partner/Strategy

Joanna brings to CommCreative 15 years of global marketing expertise, and an awesome Polish accent. She grew up in media planning and digital marketing. And today as Head of Strategy, she is responsible for converging ideas, strategy and marketing technology to create lasting results for our clients. Joanna describes herself as a perpetual optimist while also a concrete realist. She uses that skill set to create transformational campaigns for clients ranging from cybersecurity to healthcare tech to manufacturing to e-commerce. A frequent guest speaker at Northeastern University and other local universities, Joanna has a passion for mentoring young students as they venture into the marketing world.

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George Koukkos

Executive Creative Director

For nearly 20 years, George has prided himself on bringing out the true voice of brands, like Dunkin’ Donuts, Liberty Mutual, Flooring America and Johnson Controls. He was named to the Ad Club’s “Hatch 100” as a top creative influencer in Boston, and was nominated for an Emmy for his work with the Boston Celtics. Today at CommCreative, he crafts emotion-driven stories for B2B and B2C clients alike. Currently, George is using his free time (and lots of YouTube videos) to build a fort for his kids.

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Amy Grucela

Vice President of Strategy

Amy is a results-driven marketing strategist with extensive experience in B2B marketing and go-to-market strategy development. She has launched hundreds of campaigns for B2B and B2C brands across a wide range of industries, always focused on delivering the results clients are measured by. Growing up in the tech publishing space has enabled her to learn demand generation and strategic media planning from an insider’s view. Today, she uses her expertise to make budgets look larger and messages hit harder. Whether it’s for a Fortune 500 juggernaut or a bold new startup, Amy ensures the strategic vision is executed flawlessly. And, when she’s not doing all that, she’s battling her daughter over which outfit to wear to school every day.

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Patrick Negrini

Vice President of Digital Marketing

Coming out of Clark University with his MBA, Patrick immediately threw himself into website strategy and digital analytics. He has a limitless curiosity, always asking “Why?” and “So what?” Not great when you’re a teenager but ideal when you’re a marketer. At CommCreative, he uses his expertise to ground digital initiatives in business goals and outcomes. He has completed 50+ website launches so far, but you’d never know it by looking at him. And now for Patrick’s “two truths and a lie.” He’s a proud owner of a Chrysler Pacifica. His hometown has more chickens than people. He spent three months backpacking through New Zealand. Just kidding, they’re all true.

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Carter Kasdon

Creative Director/Art Director

Carter brings to us more than 20 years of experience as an Integrated Art Director. In that time, Carter has worn many hats, which is ironic as he is not a fan of hats, or lice, or dandruff or germs. He has worked at agencies of every size, and has even owned his own one-man shop. One executive creative director once called him “the thinking man’s Art Director,” because his work is both strategic and creative. Carter’s client experience has ranged from IBM to Bose to Reebok, and everything in between. When he is not in the office, he is spending time with his wife and two teenage daughters. Naturally, he spends most of that time apologizing.

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Alex Nosevich

Agency Partner/Brand Strategy

Alex’s writing career began, as most writing careers do, with a Bachelor of Fine Arts degree in painting from the Maryland Institute College of Art. Since graduating, Alex has developed his copywriting, branding and yes, even design skills at several agencies and publishers in Baltimore before moving to Massachusetts and joining CommCreative in 2002. During that time, Alex has completely abandoned design (thankfully) in favor of crafting successful campaigns, messaging and positioning for a variety of clients, including Johnson Controls, Hebrew SeniorLife, RSA Conference and more.

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Janet Sefakis

Agency Partner/CFO

Janet earned her Master and Bachelor degree in Business Administration from Curry College and Bryant University, respectively. Fast-forward 30 years, and she is the CFO of CommCreative, with many learnings along the way. As a realtor, she has learned the value of listening to what people need and delivering more than expected. In running a small business (make that two), she has learned the value of being a problem-solver. As a softball player for many years, she has learned the value of everyone doing their part without letting ego get in the way. Today, she plays a key role in agency growth and culture initiatives, and brings to the executive team her entrepreneurial spirit and discipline.

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When clients talk, we listen.

Each month since we launched this new strategy, we’ve seen a 50% increase in MQLs month-over-month, every month.

–Amanda Bohne
Vice President of Marketing, AppNeta

Since working with CommCreative, our brand and our presence in our market have strengthened significantly.

–Cheryn Bastable Byron
Marketing Manager, TruCode

I find their commitment to the work outstanding. They consider themselves part of our team and part of our success. Because of that, they get who we are. Therefore, all the work they do is very authentic to HSL and what we’re promoting.

–Sarah Sykora
VP of Marketing, Hebrew SeniorLife

They quickly come up to speed on technical products and can come up with simple messaging that truly resonates.

–VP of Marketing
Network Performance Monitoring Company

CommCreative was a skilled partner. Their team took ownership of the project and wanted it to succeed. They understood that sometimes an agency has to go above and beyond to get the job done, which they always did.

–Craig Cohen
VP of Marketing Solutions, Gomez Inc.

 

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