Strategy can’t stand alone. Creative needs a companion. That’s why, at CommCreative, we bring them together. Strategy and creative. Science and emotion. One and the same. This convergence works to stir emotion and inspire action for brands across all industries. Among all audiences. Driving sales and netting revenue. At CommCreative, we speak to the heart, and the mind follows.
Ashley has more than 15 years of B2B and B2C marketing experience. As President of CommCreative, Ashley is responsible for setting the strategic direction of the agency as well as spearheading growth initiatives. She takes pride in the agency’s track record of enduring client relationships, particularly in today’s world of often transactional client projects. Ashley describes herself as “culture obsessed,” always looking for new ways to make the workplace a great place. She believes a happy team is directly correlated to happy clients. She is passionate about serving the community, and is on the board of the Jewish Family Service of Metrowest. In her personal time, she’s often traveling from field to field to watch her two sons play the sports they love.
Joanna brings to CommCreative 15 years of global marketing expertise, and an awesome Polish accent. She grew up in media planning and digital marketing. And today as Head of Strategy, she is responsible for converging ideas, strategy and marketing technology to create lasting results for our clients. Joanna describes herself as a perpetual optimist while also a concrete realist. She uses that skill set to create transformational campaigns for clients ranging from cybersecurity to healthcare tech to manufacturing to e-commerce. A frequent guest speaker at Northeastern University and other local universities, Joanna has a passion for mentoring young students as they venture into the marketing world.
Amy is a results-driven marketing strategist with extensive experience in B2B marketing and go-to-market strategy development. She has launched hundreds of campaigns for B2B and B2C brands across a wide range of industries, always focused on delivering the results clients are measured by. Growing up in the tech publishing space has enabled her to learn demand generation and strategic media planning from an insider’s view. Today, she uses her expertise to make budgets look larger and messages hit harder. Whether it’s for a Fortune 500 juggernaut or a bold new startup, Amy ensures the strategic vision is executed flawlessly. And, when she’s not doing all that, she’s battling her daughter over which outfit to wear to school every day.
Carter brings to us more than 20 years of experience as an Integrated Art Director. In that time, Carter has worn many hats, which is ironic as he is not a fan of hats, or lice, or dandruff or germs. He has worked at agencies of every size, and has even owned his own one-man shop. One executive creative director once called him “the thinking man’s Art Director,” because his work is both strategic and creative. Carter’s client experience has ranged from IBM to Bose to Reebok, and everything in between. When he is not in the office, he enjoys time with his wife and two teenage daughters. Naturally, he spends most of that time apologizing.
Alex’s writing career began, as most writing careers do, with a Bachelor of Fine Arts degree in painting from the Maryland Institute College of Art. Since graduating, Alex has developed his copywriting, branding and yes, even design skills at several agencies and publishers in Baltimore before moving to Massachusetts and joining CommCreative in 2002. During that time, Alex has completely abandoned design (thankfully) in favor of crafting successful campaigns, messaging and positioning for a variety of clients, including Johnson Controls, Hebrew SeniorLife, RSA Conference and more.
Janet earned her Master and Bachelor degree in Business Administration from Curry College and Bryant University, respectively. Fast-forward 30 years, and she is the CFO of CommCreative, with many learnings along the way. As a realtor, she has learned the value of listening to what people need and delivering more than expected. In running a small business (make that two), she has learned the value of being a problem-solver. As a softball player for many years, she has learned the value of everyone doing their part without letting ego get in the way. Today, she plays a key role in agency growth and culture initiatives, and brings to the executive team her entrepreneurial spirit and discipline.
With over 15 years’ experience in marketing, advertising and account services, it’s safe to say Jeff brings a lot to the table. Starting in newspaper advertising (remember that?), Jeff quickly learned the value of well-thought-out strategies and the effect they can have on a business. Those lessons, and the many more he’s picked up since then, fuel Jeff’s passion for working directly with the client, managing relationships and driving business success. From retail flooring to senior living, cybersecurity and biopharma, many brands in several industries have benefited from Jeff’s expertise. But when he’s not calming down cranky creatives, Jeff loves all things horror, skiing and being outdoors by the water with his wife and daughter.
Chase leads CommCreative’s expert digital team in web and app development, data and analytics, marketing automation, SEO, paid advertising and social media marketing. Prior to joining CommCreative, Chase headed up complex technology engagements at Deloitte Digital. He has led and contributed to the implementation of enterprise-level digital marketing programs for multinational companies in industries ranging from manufacturing, industrials, energy, defense and healthcare. Chase is now helping our clients focus on the big picture by anticipating market changes and tying digital strategy to business outcomes. In his free time, Chase loves giving back to the community and is an active board member at Jewish Family Service of Metrowest.
An SPHR equipped with a BS in Marketing, an MBA, a Lean Six Sigma Green Belt (LSSGB™), and 10+ years in talent acquisition, Kris is our do-it-all Human Resources maestro. Through performance management, talent management and talent acquisition, Kris is zeroing in on what makes CommCreative so special so that it can be replicated again and again. As a rock climber, runner and all-around adventurer, Kris loves getting out of the office, like, way, way out of the office.
An Art Director by trade and a Creative by nature, Keith brings 20+ years of agency experience, with stops at BBDO, Wunderman Thompson, Deutsch, McGarryBowen, and Arnold. He’s worked on brands such as Fidelity Investments, Ocean Spray, Santander Bank, Tylenol, GE, Frito-Lay, and Pepsi, among others. As ECD of CommCreative, Keith’s influence can be felt through every piece of creative produced. When not solving business problems, Keith’s passion for craft redirects to woodworking and maintaining a 110-year-old home.
Each month since we launched this new strategy, we’ve seen a 50% increase in MQLs month-over-month, every month.
Vice President of Marketing, AppNeta
CommCreative uses the best of the best resources. Everything that we did had a strong result. They were always able to execute properly because they had vendors who were able to do that work.
–VP of Marketing
Luxury Senior Living Company
Our technology is not easy to interpret - even for experts in our field and they take the time to understand.
–Chief Marketing Officer
YMC Process Technologies
Since working with CommCreative, our brand and our presence in our market have strengthened significantly.
–Cheryn Bastable Byron
Marketing Manager, TruCode
I find their commitment to the work outstanding. They consider themselves part of our team and part of our success. Because of that, they get who we are. Therefore, all the work they do is very authentic to HSL and what we’re promoting.
VP of Marketing, Hebrew SeniorLife
They quickly come up to speed on technical products and can come up with simple messaging that truly resonates.
–VP of Marketing
Network Performance Monitoring Company
CommCreative was a skilled partner. Their team took ownership of the project and wanted it to succeed. They understood that sometimes an agency has to go above and beyond to get the job done, which they always did.
VP of Marketing Solutions, Gomez Inc.