johnson controls

case study


A lofty goal

As leader in security systems, Johnson Controls is focused on creating a safer today, and an even safer tomorrow. They do this by integrating multiple security and safety systems and customizing them for people and organizations around the world. It’s a lofty job, but there also comes a time to get specific. And that’s where this story begins.


Safety and security, explained

To showcase the wide range of security solutions from Johnson Controls, we created a series of explainer videos that communicated the finer points, while providing some entertainment value along the way. We rounded out the campaign with infographics that echoed the story in more snackable pieces.


We drove our content home through a comprehensive nurture strategy that included emails, banners and webinars—constantly evaluating to identify what resonated the most.