Johnson Controls is the biggest brand you rarely ever see. They (and the products they provide) work behind the scenes, making sure places and spaces are safe for the world, and leaving people and companies free to carry out their mission.
Simply put, they are the power behind your mission.
We expressed this new articulation of their brand through a series of videos and digital assets, demonstrating the range of customer missions we support and helping to secure the position of Johnson Controls as the leader in building technology and solutions.
While each pre-roll video showed a range of businesses supported by Johnson Controls, our banner assets highlighted a specific vertical—which played a critical role in creating a highly targeted and efficient nurture strategy.
And every video and banner drove to a landing experience where Building and Security Managers could learn more about Johnson Controls and sign up for a free security review.