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Feb
04

ARE YOU MAKING THE MOST OF AI IN YOUR B2B STRATEGY?

Advancements in AI and machine learning have marketers reaching left and right for new gadgets and gizmos, but which of these are really moving the funnel? Advanced B2B tactics utilizing self-tuning campaigns and lookalike modeling have helped us accelerate pipelines by up to 247%.

Our resident ABM mastermind and Vice President of Strategy, Amy Grucela, was recently interviewed to provide color on a whitepaper by Demand Gen Report, and sponsored by LeadCrunch; AI-Fueled Lookalike Modeling: An Enterprise Guide To Self-Tuning Campaigns.

After the first campaign, I could see that we were getting great lead numbers, even if our ABM list was limited in size…I like that the algorithm is always learning.

Check out the whitepaper for more on lookalike modeling steps and strategies!

DOWNLOAD THE WHITEPAPER

Marketing Agency Promotes Creative Department Leads George Koukkos and Carter Kasdon

CommCreative is proud to announce Factory Mark Gallery’s newest featured artist, SHEP. SHEP is a painter who often combines nostalgic cartoon figures with real-life subjects to bring his feelings to life.

Agency recognized for its award-winning brand engagement campaigns

News and Press