Advancements in AI and machine learning have marketers reaching left and right for new gadgets and gizmos, but which of these are really moving the funnel? Advanced B2B tactics utilizing self-tuning campaigns and lookalike modeling have helped us accelerate pipelines by up to 247%.
Our resident ABM mastermind and Vice President of Strategy, Amy Grucela, was recently interviewed to provide color on a whitepaper by Demand Gen Report, and sponsored by LeadCrunch; AI-Fueled Lookalike Modeling: An Enterprise Guide To Self-Tuning Campaigns.
After the first campaign, I could see that we were getting great lead numbers, even if our ABM list was limited in size…I like that the algorithm is always learning.
