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Feb
04

ARE YOU MAKING THE MOST OF AI IN YOUR B2B STRATEGY?

Advancements in AI and machine learning have marketers reaching left and right for new gadgets and gizmos, but which of these are really moving the funnel? Advanced B2B tactics utilizing self-tuning campaigns and lookalike modeling have helped us accelerate pipelines by up to 247%.

Our resident ABM mastermind and Vice President of Strategy, Amy Grucela, was recently interviewed to provide color on a whitepaper by Demand Gen Report, and sponsored by LeadCrunch; AI-Fueled Lookalike Modeling: An Enterprise Guide To Self-Tuning Campaigns.

After the first campaign, I could see that we were getting great lead numbers, even if our ABM list was limited in size…I like that the algorithm is always learning.

Check out the whitepaper for more on lookalike modeling steps and strategies!

DOWNLOAD THE WHITEPAPER

Connect to Convert focuses on the ever-changing marketing landscape with an emphasis on B2C and B2B content within the modern market. CommCreative President Ashley DePaolo is speaking at this year’s conference to share her industry expertise.

CommCreative is proud to announce Factory Mark Gallery’s latest featured artist, Marie Anthony. Marie Anthony reinterprets still life through colorful, abstracted canvases.

Framingham, MA – August 15, 2019 – CommCreative is proud to announce that it has once again earned a spot on the Inc. 5000 list of the nation’s fastest-growing private companies.