Connect to Convert focuses on the ever-changing marketing landscape with an emphasis on B2C and B2B content within the modern market. CommCreative President Ashley DePaolo is speaking at this year’s conference to share her industry expertise. Ashley has more than 18 years of experience in B2B marketing, with a particular focus on the cybersecurity, manufacturing, healthcare, software, senior living, and financial industries.
Ashley’s panel will give a sneak peek at the 2020 Chief Marketer B2B Marketing Outlook Report. The session "2020 B2B Outlook: Where Do We Go From Here?” targets lead generation, conversion, and retention, as well as critical B2B marketing strategies, including:
- Generating the best content for each point in the funnel
- Tackling the top challenges for acquiring new B2B customers
- Understanding what Martech brands invest in to boost engagement and ROI
With the 2020 Chief Marketer B2B Marketing Outlook Report being released soon, Ashley is looking forward to speaking about CommCreative’s advances in strategy following the agency’s second recognition as a top B2B Brand Engagement agency earlier this year.