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Jun
13

CommCreative Strengthens Management Team with the Promotion of Two Senior Leaders

Marketing Agency Promotes Creative Department Leads George Koukkos and Carter Kasdon

FRAMINGHAM, Mass.--(BUSINESS WIRE)--CommCreative, a leading integrated marketing agency, today announced the promotion of two key members of the creative team. George Koukkos has been promoted to Executive Creative Director, and Carter Kasdon has been promoted to Creative Director/Art Director. Both Koukkos and Kasdon have been integral members of the CommCreative team, elevating the creative strategy behind the marketing programs and campaigns for the company’s clients and contributing to new business development initiatives.

“The combination of creative talent and strategic thinking that both Carter and George have brought to the agency since joining our team has been critical in propelling our business forward,” said Ashley DePaolo, President of CommCreative. “Under their leadership, we have no doubt that the entire creative team will continue to deliver amazing, on-target work for our current and prospective clients.”

Koukkos joined CommCreative in 2017 after more than 15 years of experience at creative agencies, including Allen & Gerritsen and Hill Holliday. As Executive Creative Director, Koukkos continues to provide strategic leadership and direction for all creative work delivered by CommCreative. He is also responsible for spearheading creative strategy for new business efforts and attracting new creative talent, as well as nurturing the existing team. For more than two years, Koukkos has focused on infusing emotion into the brands CommCreative represents, including Johnson Controls, Flooring America, and PTC.

After years of experience at Racepoint Global, The Boston Group, and Allen & Gerritsen, Kasdon joined the CommCreative team in 2016. As Creative Director/Art Director, Kasdon is responsible for leading the design team within the creative department and oversees the quality of design for all client work at CommCreative. He has been working with clients, including RSA, Bose Automotive, and Inspīr Senior Living, to solve their business problems through strategic art direction and creative implementation.

To view some of CommCreative’s latest creative work, please visit: www.commcreative.com/work.

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