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Real Answers for Surreal Times

The past ten weeks have felt incredibly surreal, both personally and professionally. The sudden shift to operating in a virtual world has changed the way we consume information, interact with others and even make critical business decisions. This is true across the board, from our children learning through Zoom, to executives making company-wide decisions via video chat, to older adults connecting with loved ones over FaceTime.

The way we do business has changed, and in some ways, it’s changed forever. How we research potential partners, evaluate solutions and make decisions is different than it has ever been before. We will return to business as usual, but our “usual” will be completely different.

At CommCreative, we are shifting and rethinking go-to-market strategies with our clients, who are at the forefront of adopting new strategies and finding things that work—even during these uncertain times.

To share some of what we’re learning as we go, we are launching a new blog series, Real Answers for Surreal Times. Our goal is to share what we see working (or not working) from a marketing and sales perspective. We will be publishing real-time tips, podcasts, roundtables and Q&As featuring some of the best creatives and ABM and digital marketers, who are learning not only how to adjust but how to thrive in this unexpected, new world.

I hope you’ll follow along and find value in what we share. I wish you all the best as we continue forward. We will all get through this together.


Ashley DePaolo
President, CommCreative