What Senior Living Owners and Operators Need to Know About Today’s Marketing Environment
Senior living communities have been through more upheaval in the past year than almost any other industry. Concerns of health and safety for loved ones still linger. So how do you market a senior living space in the face of these new challenges?
CommCreative President Ashley DePaolo sat down with Andrea Ellen, who has led marketing and communications for luxury senior living spaces for more than three decades, and Meredith Oppenheim, Founder and CEO of Vitality Society™, to get insights into how the senior living landscape has changed. From marketing specific to COVID-19-related shifts to marketing and branding in general, hear it all straight from true thought leaders.
Listen to their conversation.