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CommCreative sits down with senior living industry insider Andrea Ellen to hear her perspective on the evolving decision-making process for those moving to a senior living community during and post-COVID-19. Learn how senior living owners and operators are shifting their messaging, strategy and brands to be more relevant in today’s climate.

Erica Shubin, CommCreative’s Senior Social Media Strategist, gives you a peek under the hood of Facebook advertising.

For Women’s History Month, CommCreative’s own Joanna Bittle sparks an important conversation with Owner of Trillium Brewing Company, Esther Tetreault. Find out how Esther made her mark on a male-dominated industry and why she attributes a lot of that success to a steadfast value system.

Learn what the update means to the user, the marketer and the future of tracking on Apple devices.

Nine months ago, the phrase “business as usual” felt like a pipe dream. We have all endured challenges that no one could have prepared for. The methods we have adopted to overcome these unforeseen troubles have reshaped the way we live, work, communicate and do business. So much so, that this so-called “new normal” has been implemented into the lifeblood of many businesses without an expiration date.

This year, the way we shop needed to change, for obvious reasons. Limited inventories, changing consumer purchasing behaviors and fluctuating demand played significant roles in altering the baseline of our typical shopping experience. To discuss the current state of retail and the impact of COVID-19 on the industry, we spoke with Tom Erskine, CEO of One Door, a leading provider of merchandising software.

Hello, data devotees. You’ll be glad to know Google Analytics continues to win "best in show" when it comes to website tracking, and it keeps its top spot by continuing to improve and enhance its features.

CommCreative has been delivering concepts and strategies for senior living organizations for more than 20 years. It’s one of our core agency verticals and an area in which we love to work because it truly allows us to “think with our...

Seven months ago, our entire world went virtual. And as a cybersecurity conference averaging about 43,000 attendees each year, RSA Conference’s only option was to transition to an all-digital conference.

We all know that consumers are far less likely to spend during a recession. So it only makes sense to say it’s not very prudent to spend money advertising to them.

We all know that consumers are far less likely to spend during a recession. So it only makes sense to say it’s not very prudent to spend money advertising to them.

This is a wild new world we are living in, and COVID-19 doesn’t appear to be leaving us anytime soon. So, it looks like we all have to accept that masks will be a key part of our wardrobes. And your brand is no different.

Your website is the engine of your digital marketing activities. As such, it’s important to keep it well-tuned and oiled. For this week’s post, I’ve focused my checklist on website performance and user experience.

If COVID-19 has put your marketing in a bit of a holding pattern, it’s time to get to work. And this week, that work comes in the form of Search Engine Optimization (SEO).

If your marketing is in a COVID-19-induced holding pattern, now is the ideal time to do a little housecleaning. And we don’t mean your floors. (Although, if your floors are anything like mine, you should get to those soon.)

Integrated Marketing Agency Recognized for Award-Winning Website Design Work

The latest major shift we’re seeing on the strategy side is a halt on new prospect pursuance. Many companies are pivoting strategies to instead secure their house, starting with the protection of existing revenue, followed by the growth of their current customer base.

As we continue our conversation on marketing in an all-digital world, one topic at the forefront of our clients’ minds is how marketing can best support sales. The reality is, physical industry events may not occur for quite some time.

I recently had the pleasure of participating in a panel discussion with industry thought leaders, Amanda Bohne and Megan Heur, talking about today’s sudden, new reality and its impact on marketing.

Over the past few weeks, brands have struggled with what to say. After the coronavirus took hold, there was an awkward pause. And companies felt they had to fill the space with … something. Don’t get me wrong. It’s not an easy space to fill. And as a marketer, and a person, I do hate awkward silences. Plus, business has to move forward, right?

The world has changed quite a bit over the past two months, and with that, so has Google and Bing’s paid search listings. Years’ worth of testing, optimizations and adjustments may become irrelevant as search behaviors change to reflect the new normal.

Businesses across the world have been feeling the devastating impact of the COVID-19 crisis over the past few months. No industry has seen anything quite like this in a very long time, if ever. Still, there are opportunities for brands to provide...

The past ten weeks have felt incredibly surreal, both personally and professionally. The sudden shift to operating in a virtual world has changed the way we consume information, interact with others and even make critical business decisions. This...

The Hermes Creative Awards honors outstanding achievements in the communication, advertising, and marketing professions. With more than 200 different categories, the Hermes Creative Awards has become a leading...

Here at CommCreative, we believe that strategy can’t stand alone. And that creative needs a companion. That’s why we bring them together through a convergence of science and emotion. We’ve spent the past decade developing creative and...

Written by: Ashley DePaolo

As 2019 comes to a close, I am pleased with how formative this past year has been for CommCreative. The marketing landscape and what marketing means to people have both changed dramatically over the last ten years. And I’m proud of how CommCreative has been able to grow and keep our clients growing, too. With the next decade on the horizon, I’m eager to see what the future has in store.

Connect to Convert focuses on the ever-changing marketing landscape with an emphasis on B2C and B2B content within the modern market. CommCreative President Ashley DePaolo is speaking at this year’s conference to share her industry expertise....

Framingham, MA – August 15, 2019 – CommCreative is proud to announce that it has once again earned a spot on the Inc. 5000 list of the nation’s fastest-growing private companies. This is the fifth year that CommCreative has made this...

CommCreative is excited to introduce Factory Mark Gallery’s newest featured artist, Bob Pirrmann. Bob is a photographer who captures candid moments from the streets of New York City, and beyond. Forty-seven of his images will be displayed in...

CommCreative is delighted to introduce Factory Mark Gallery’s newest featured artist, Meghan Caveney. Meghan is a minimalist artist who mostly works with sculpture. Twenty-two of her works of art will be displayed in the Interventions exhibit...

We are looking forward to Factory Mark Gallery’s next show, Un-Earthed, which features artist Sofia Plater. Sofia is an experimental sculptural artist whose work shows a deep connection with nature and concern for the effects humans have on the...

Three Featured Artists to Showcase Works of Art Depicting Human-Environment Relationships 

We are excited to announce our third featured artist who is showcasing her work as part of Factory Mark Gallery’s Look Here exhibit: Isabel Beavers. Isabel is a multimedia installation artist that creates experiences for people to learn...

We are excited to announce our second featured artist who is showcasing her work as part of our Look Here exhibit: Allison Gray. Allison is a painter whose most recent body of work, “The Problems and Possibilities of Seeing and Knowing,” will...

We are thrilled to introduce one of Factory Mark Gallery's newest featured artists, William Van Beckum. Will is a landscape artist who will be showcasing his newest body of work, "Scenic Kiosks," as part of our Look Here exhibit. Here are...

We are excited to announce our second featured artist who is showcasing her work as part of Factory Mark Gallery’s Beyond Body exhibit: Christine Sopata. Christine is a visual storyteller who balances narratives with allegorical imagery...

Figurative Artists Christine Sopata and Shailinn Messer to Showcase Works of Art

We are thrilled to introduce one of Factory Mark Gallery’s newest featured artists, Shailinn Messer. Shailinn is a figurative artist who is showcasing her drawings and paintings as part of our Beyond Body exhibit. Here are five things...

Abstract Painter to Showcase Works of Art and Donate Proceeds to Tusk Wildlife Charity

CommCreative is excited to announce Factory Mark Gallery’s newest featured artist, Susan Bazett. Susan is an abstract painter and will be showcasing more than 50 pieces of art at her Factory Mark exhibit. Here are five fast facts about...

Gallery showcases artwork from emerging and reemerging local artists; Inspires on-site unified marketing agency team Framingham, Mass. – November 8, 2016 – CommCreative, a leading unified marketing agency, today announced the opening of the...