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Apple iOS14 update and its effect on advertisers
Learn what the update means to the user, the marketer and the future of tracking on Apple devices.
The Prosperous Road Ahead
Nine months ago, the phrase “business as usual” felt like a pipe dream. We have all endured challenges that no one could have prepared for. The methods we have adopted to overcome these unforeseen troubles have reshaped the way we live, work, communicate and do business. So much so, that this so-called “new normal” has been implemented into the lifeblood of many businesses without an expiration date.
Real Answers With CEO of One Door, Tom Erskine
This year, the way we shop needed to change, for obvious reasons. Limited inventories, changing consumer purchasing behaviors and fluctuating demand played significant roles in altering the baseline of our typical shopping experience. To discuss the current state of retail and the impact of COVID-19 on the industry, we spoke with Tom Erskine, CEO of One Door, a leading provider of merchandising software.
Latest Google Analytics Changes: Get Your Answers Here
Hello, data devotees. You’ll be glad to know Google Analytics continues to win "best in show" when it comes to website tracking, and it keeps its top spot by continuing to improve and enhance its features.
CaringKind is there for those with memory loss. And so are we.
CommCreative has been delivering concepts and strategies for senior living organizations for more than 20 years. It’s one of our core agency verticals and an area in which we love to work because it truly allows us to “think with our...
Real Answers With Global Marketing Manager of RSA Conference, Jessica Porter
Seven months ago, our entire world went virtual. And as a cybersecurity conference averaging about 43,000 attendees each year, RSA Conference’s only option was to transition to an all-digital conference.
Giving Zoom the Production Credit It Deserves
We all know that consumers are far less likely to spend during a recession. So it only makes sense to say it’s not very prudent to spend money advertising to them.
Why advertise during a pandemic?
We all know that consumers are far less likely to spend during a recession. So it only makes sense to say it’s not very prudent to spend money advertising to them.
How does your brand look with a mask on?
This is a wild new world we are living in, and COVID-19 doesn’t appear to be leaving us anytime soon. So, it looks like we all have to accept that masks will be a key part of our wardrobes. And your brand is no different.
Housecleaning Your Way to Better Marketing
Your website is the engine of your digital marketing activities. As such, it’s important to keep it well-tuned and oiled. For this week’s post, I’ve focused my checklist on website performance and user experience.
Housecleaning Your Way to Better Marketing
If COVID-19 has put your marketing in a bit of a holding pattern, it’s time to get to work. And this week, that work comes in the form of Search Engine Optimization (SEO).
Real Answers for Marketing Maintenance
If your marketing is in a COVID-19-induced holding pattern, now is the ideal time to do a little housecleaning. And we don’t mean your floors. (Although, if your floors are anything like mine, you should get to those soon.)
CommCreative Named Agency of Record for Beyond Identity
Integrated Marketing Agency Recognized for Award-Winning Website Design Work
Marketing in an All-Digital World
The latest major shift we’re seeing on the strategy side is a halt on new prospect pursuance. Many companies are pivoting strategies to instead secure their house, starting with the protection of existing revenue, followed by the growth of their current customer base.
Marketing in an All-Digital World
As we continue our conversation on marketing in an all-digital world, one topic at the forefront of our clients’ minds is how marketing can best support sales. The reality is, physical industry events may not occur for quite some time.
Marketing in an All-Digital World
I recently had the pleasure of participating in a panel discussion with industry thought leaders, Amanda Bohne and Megan Heur, talking about today’s sudden, new reality and its impact on marketing.
Words (and Pictures) Don’t Say Enough
Over the past few weeks, brands have struggled with what to say. After the coronavirus took hold, there was an awkward pause. And companies felt they had to fill the space with … something. Don’t get me wrong. It’s not an easy space to fill. And as a marketer, and a person, I do hate awkward silences. Plus, business has to move forward, right?
When the World Changes, Search Behavior Changes
The world has changed quite a bit over the past two months, and with that, so has Google and Bing’s paid search listings. Years’ worth of testing, optimizations and adjustments may become irrelevant as search behaviors change to reflect the new normal.
Flooring America - Staying Ahead of the Curve
Businesses across the world have been feeling the devastating impact of the COVID-19 crisis over the past few months. No industry has seen anything quite like this in a very long time, if ever. Still, there are opportunities for brands to provide...
Real Answers for Surreal Times
The past ten weeks have felt incredibly surreal, both personally and professionally. The sudden shift to operating in a virtual world has changed the way we consume information, interact with others and even make critical business decisions. This...
CommCreative Wins Seven Hermes Creative Awards 2020
The Hermes Creative Awards honors outstanding achievements in the communication, advertising, and marketing professions. With more than 200 different categories, the Hermes Creative Awards has become a leading...
CommCreative Closes Out a Successful Decade With Two Notable Accolades
Here at CommCreative, we believe that strategy can’t stand alone. And that creative needs a companion. That’s why we bring them together through a convergence of science and emotion. We’ve spent the past decade developing creative and...
Science and Emotion, Fresh and New: CommCreative Rebrands
Written by: Ashley DePaolo
As 2019 comes to a close, I am pleased with how formative this past year has been for CommCreative. The marketing landscape and what marketing means to people have both changed dramatically over the last ten years. And I’m proud of how CommCreative has been able to grow and keep our clients growing, too. With the next decade on the horizon, I’m eager to see what the future has in store.
CommCreative President Ashley DePaolo Speaking on B2B Marketing Insights at Connect to Convert 2019
Connect to Convert focuses on the ever-changing marketing landscape with an emphasis on B2C and B2B content within the modern market. CommCreative President Ashley DePaolo is speaking at this year’s conference to share her industry expertise....
CommCreative Named to Inc. 5000 List of Fastest-Growing Companies for Fifth Year
Framingham, MA – August 15, 2019 – CommCreative is proud to announce that it has once again earned a spot on the Inc. 5000 list of the nation’s fastest-growing private companies. This is the fifth year that CommCreative has made this...
CommCreative Strengthens Management Team With the Promotion of Two Senior Leaders
CommCreative, a leading integrated marketing agency, today announced the promotion of two key members of the creative team.
ARE YOU MAKING THE MOST OF AI IN YOUR B2B STRATEGY?
Advancements in AI and machine learning have marketers reaching left and right for new gadgets and gizmos, but which of these are really moving the funnel? Advanced B2B tactics utilizing self-tuning campaigns and lookalike modeling have helped us...
CommCreative Named to Chief Marketer 200 for Second Consecutive Year
Agency recognized for its award-winning brand engagement campaigns
The Scent of Success
On a recent video shoot in New York City, I was struck by a welcoming sense of well-being while entering the lobby of a new luxury hotel in midtown. I suddenly realized that this sense was actually a scent. A combination of lavender, other fresh-cut herbs, and flowers. It turns out that this hotel chain offers different scents in many of their hotels to conjure moods related to their locations. For example, if the hotel is in Miami, there may be more citrus.
