We explored the many kinds of friends we all have. This inspired us to show how floors fit into their lives. And why Flooring America is where friends send friends.
REALLY TIES THE ROOM TOGETHER
We knew that, in order for the notion of “Where Friends Send Friends” to resonate, the friends had to be authentic and relatable. We also knew the campaign had to be integrated, from TV, to social, to the in-store experience. So that consumers could feel that authenticity throughout their buying journey.