NEW DIRECTION FOR BRANDING
We began with an extensive messaging exercise that revealed the primary strengths and value props for the brand. Based on the research, we created the “Predictive. Proven. Personal.” platform that emphasized their three pillars: smart predictive analytics, proven results and strong provider relationships.
Once the branding was completed, a new logo was created to signal OmniClaim’s higher profile. The logo represents the many data points and relationships that add up to success for their clients.
GOING TO MARKET
Prospect-facing materials were quickly developed. Large headlines, bright colors and eye-catching infographics quickly tell the OmniClaim story to an audience unfamiliar with the brand.
DELIVERING THE MESSAGE ONLINE
The look and feel of the print materials extended to the website, which features a long-scroll homepage that presents information clearly and succinctly.