A MOVING INFOGRAPHIC EXPERIENCE
The campaign was centered around an industry survey commissioned by One Door. Rather than create a static infographic based on key findings within the survey, we created a dynamic, scrollable experience that was interactive and fun to read.
Some prospects prefer their information in long form. Some want to be spoon fed. The campaign was driven by multiple pieces of content in various lengths and media—whitepapers, infographics, webinars and more—using information in the original survey as source material.
A comprehensive digital campaign, including AdWords, digital display, and email partnerships with trade pubs opened many doors for prospects to discover the benefits of One Door.
CLOSING THE LOOP
Digital leads were directed to landing pages (optimized for mobile devices) where prospect data was captured for further nurturing. All activity was tracked, and campaign results were communicated to the client on a weekly basis, so adjustments could be made quickly.