Orchard Cove

AN OLD AGE STIGMA

Let’s be honest. There’s a stigma around senior living. It’s something your kids make you do. Or a concession you make because you can’t live your “real” life anymore. But the truth is, senior living can actually enrich your life. And that’s a truth Orchard Cove can deliver on, like no other.

A MESSAGE TO ME

Instead of talking about Orchard Cove, or even talking directly to seniors, we decided to flip the script and change the conversation. We created a diary-style mailer with a message written in the reader’s voice. After all, no one knows what’s best for you, more than you.