A CAMPAIGN UPGRADE
Our insight? Designers have been working the same way for years. And not in a good way. They had to make compromises and concessions, instead of simply amazing design.
Our idea? Show designers a new way, the way things should be, by giving Creo 5.0 a quite literal facelift. We thought, why not express the many possibilities of Creo 5.0 through the logo itself? Suddenly the brand that many designers were overlooking became one they couldn’t stop staring at.
A DESIGN MADE FOR DIGITAL
In true teaser campaign fashion, we started a bit cryptic with our messaging. And “leaked” more details over days and weeks. Our executions included banner ads that drove to a webinar where people could ask questions and get sneak peeks. We also created social icons to spark curiosity and discussion. So far, the campaign has seen huge engagement, and we’re looking forward to creating a follow up campaign after the software is officially released.