PTC is a pioneer in 3D CAD software. Their Creo product was the clear choice for many years. But over time, the marketplace grew crowded. And competition, fiercer.
The insight? Until now, 3D designers hadn’t been able to design based on how their products are used. They’ve had to assume what will work best. With Creo 5.0, they would be able to design based on real-time data from the real world, opening up a world of new possibilities.
Our idea? Relaunch Creo by reigniting the creative spirit within 3D designers—asking them to imagine what’s possible right along with us.
Before launching the video, we created a teaser campaign that signaled change by re-imagining the logo in multiple ways. Each execution hinted at a specific design application that would now be revolutionized.
Our campaign included social and digital executions that drove to a webinar where people could hear more and engage with the PTC sales team.
In the end, we helped a brand that was hungry to re-establish its dominance get there in dramatic style.