A rebrand with an edge.
HealthEdge, a developer of digital solutions for health plans, has a mission: to help plans transform from traditional organizations limited by siloed, manual solutions into transparent, modern digital payers. But as HealthEdge grew, that narrative was becoming blurred. They needed a new way to unify and communicate that message to their customers and prospects––visually and conceptually, from corner to corner of their brand.
Streamlining the storyline.
We provided a visual identity refresh, unified messaging, and a brand story that elevates their platform. Anchored by the tagline, “Become a digital player,” we paired messaging around the idea of enabling a connective transformation with a strong, distinctly modern, and sophisticated visual language.
A sharper identity to match their vision.
The new logo leverages an exponent that we refer to as “The Edge.” It’s suggestive of their evolving line of products and services and their mission to always push the healthcare industry forward. As we’ve been expanding their story and visuals, the one constant that excites us all is HealthEdge’s desire to lead an industry that has been desperate for a voice. Our approach complements that notion in a way that’s visually impactful without being overpowering.