Not all sellers are experts.
Just because a store sells carpets or flooring doesn’t necessarily mean they have flooring experts on staff. And, spoiler alert: If you’re in the market for anything flooring-related, you’ll want to talk to an expert. So, skip the questionable advice from that sales guy who has zero flooring expertise and go to your nearest Carpet One retailer. Trust us on this one.
Meet the anti-spokesperson.
In order to position Carpet One retailers as the true experts, we launched a video and messaging campaign that points out the non-experts who work at those big-box stores and massive generic home centers. In the video spots, the customers quickly learn that these big-box sellers know nothing about floors.