Starting a new conversation in IT security.
DTEX Systems, a global leader in workforce cyber intelligence and security, has been leading the industry in developing solutions that solve cybersecurity and employee engagement issues for remote and hybrid workplaces, without compromising individual privacy. How? By using employee behavioral data to their advantage. While the rest of the industry saw remote employees as an organization’s greatest security liability, DTEX was integrating them into their solutions. Our job? To help DTEX own the conversation across the entire industry.
Our Approach:
Make humans the heroes.
We launched a global brand campaign around the idea that with DTEX, your employees aren’t a security liability––they’re your greatest source of intelligence. Anchored by the tagline, The Difference Is Human, we built awareness around DTEX’s unique approach among customers, investors, employees, and the wider global cybersecurity community. That human element allowed us to create an emotional connection in the cybersecurity space. Who knew a dose of humanity was exactly what this tech-forward industry needed most? Well, we did.
A brand in motion.
