How we reawakened curiosity, built in 3D.
PTC is a pioneer in 3D CAD software, leading the way with their flagship Creo product. But over time, Creo grew less popular among 3D designers as the marketplace grew crowded. But, with Creo 5.0, designers can finally design products based on real-time data from the real world, opening up new, groundbreaking possibilities. Our job? To give the Creo story a fresh new spin that brings Creo 5.0’s capabilities to life.
We relaunched Creo by reigniting the creative spirit within 3D designers––and by asking them to imagine what’s possible, right along with us. Enter Possibilities 5.0. Our campaign included social and digital executions that drove to a webinar, where people could hear more and engage with the PTC sales team. In the end, we helped a brand that was hungry to reestablish its dominance get there in dramatic style.