flooring america

case study

Uncovering
an honest
truth.

 

 

Flooring America is known as the place where friends send friends.

But why do we trust our friends' recommendations so much? Well, because they tell us the truth. Even if it's ugly.

Cue our latest Flooring America work.

Man Cave

 

Living Room

 

Kitchen

 

Really Ties the Room Together

We knew that, in order for the notion of “Where Friends Send Friends” to resonate, the friends had to be authentic and relatable. We also knew the campaign had to be integrated, from TV, to social, to the in-store experience. So that consumers could feel that authenticity throughout their buying journey.

 

 

 

 

 

 

 

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