Flooring America is known as the place where friends send friends.
But why do we trust our friends' recommendations so much? Well, because they tell us the truth. Even if it's ugly.
Cue our latest Flooring America work.
We knew that, in order for the notion of “Where Friends Send Friends” to resonate, the friends had to be authentic and relatable. We also knew the campaign had to be integrated, from TV, to social, to the in-store experience. So that consumers could feel that authenticity throughout their buying journey.