OmniClaim is a leader in saving health plans millions of dollars in overcharges from hospitals. Despite their experience in the market, their profile remained low. CommCreative developed and implemented a comprehensive branding and marketing strategy that raised their level of awareness among key decision makers.
We began with an extensive messaging exercise that revealed the primary strengths and value props for the brand. Based on the research, we created the “Predictive. Proven. Personal.” platform that emphasized their three pillars: smart predictive analytics, proven results and strong provider relationships.
Once the branding was completed, a new logo was created to signal OmniClaim’s higher profile. The logo represents the many data points and relationships that add up to success for their clients.
Prospect-facing materials were quickly developed. Large headlines, bright colors and eye-catching infographics quickly tell the OmniClaim story to an audience unfamiliar with the brand.
The look and feel of the print materials extended to the website, which features a long-scroll homepage that presents information clearly and succinctly.