When OOFOS came to us, they had a loyal fan base. But not a broad one. They wanted to attract a younger audience without sacrificing their current one, and at the same time communicate the new idea of a “recovery shoe.” Easy, right?
Our messaging highlighted the technology without sacrificing the overall experience of wearing OOFOS. Email marketing was a key area where we could drive more website sales by engaging and nurturing the loyal OOFOS customer base with the brand’s new look and feel.
Our full go-to-market plan included digital and print in industry-specific publications, including a partnership with Runner’s World and participation in the pop-up Boston Marathon Shop. We also built a comprehensive KPI and reporting strategy to make sure young people were picking up what we were putting down.
We completely redesigned OOFOS.com to streamline the shopping experience and minimize the sadness of shopping cart abandonment.
Compared to the years previous, we made quite an impact.
* Direct and referral traffic excluded.