Let’s be honest. There’s a stigma around senior living. It’s something your kids make you do. Or a concession you make because you can’t live your “real” life anymore. But the truth is, senior living can actually enrich your life. And that’s a truth Orchard Cove can deliver on, like no other.
Instead of talking about Orchard Cove, or even talking directly to seniors, we decided to flip the script and change the conversation. We created a diary-style mailer with a message written in the reader’s voice. After all, no one knows what’s best for you, more than you.