It’s a simple human truth. As seniors, we feel like we’re too young for senior living. But the other truth is, at Orchard Cove, it’s not about feeling old. It’s about exploring new.
We challenged the preconceived notions of senior living by literally challenging our audience to explore fresh experiences.
Our direct mailers and digital executions all drove to a landing page where seniors could accept the challenge and sign up for a tour of the Orchard Cove community. Once they could see it all firsthand, seniors could truly appreciate that they’re just young enough for Orchard Cove.