2018 Conference: A Great Theme Matters
The theme we developed for 2018 was “Now Matters,” which centers around the idea that with cyberthreats looming larger than ever, solutions can’t wait for tomorrow. As stated in the theme statement:
That's why RSA Conference is here. Our mission has always been to advance the field of cybersecurity. But recent events have put us at center stage. Business, politics and the entire world are hanging in the balance. And all eyes are on us. So we need to make every second count. RSA Conference 2018 is the moment to take action, and secure the world from cyberthreats. Because Now Matters.
Broadband Promotion
Each year we have succeeded in improving attendance to RSA Conference events in San Francisco and Singapore. Our multipronged strategy includes:
- Monthslong series of pre- and post-registration emails designed to engage the audience and excite them about Conference speakers and events
- Extensive digital initiatives—banner ads, sponsored emails, Google AdWords and more—including arranging barter agreements with leading industry associations and publications
- Using social channels to connect with cybersecurity professionals and raise the profile of RSAC as a hub of cybersecurity information
- Branding and promoting onsite events and activities to elevate the Conference experience and encourage repeat attendance
